Why GIA certified diamonds ?

Actually certified isn't the correct terminology. They are GIA "graded", but most people refer to them as certified. The Gemological Institute of America, or GIA, is a nonprofit institute dedicated to research and education in the field of gemology and the jewelry arts. Founded in 1931, GIA's mission is to protect all buyers and sellers of gemstones by setting and maintaining the standards used to evaluate gemstone quality. 


Though diamonds and other gemstones have been collected and coveted for many centuries, it has taken almost as long for diamond cutters and jewelers to learn how to reveal a gemstone’s inner beauty.
As early as the 1300s, European stone cutters were changing crystals by polishing their faces so that no natural irregularities of the original crystal remained. While this type of polishing and cutting did allow light to reflect off the outer surface, the fire and brilliance remained hidden inside. Small changes introduced over the next few centuries made diamonds more interesting, but still hid the potential of diamonds to return light as we know it today.
As times and fashions changed, sparkly fashion accessories became all the rage, especially in 17th century Europe. Fashionable women actually preferred imitation stones as they sparkled more than the diamonds of the times; glass with silver paint on the back became a preference to actual diamonds or other gems.
As a result of the changing times, jewelers and gem cutters needed to find better ways to cut diamonds to keep up with the fashion trends. Diamond cutters in Europe, used different angles and a variety of facet arrangements to create the early versions of the brilliant cut.
However, for the next few hundred years, there was still no agreed-upon standard for evaluating the beauty of a diamond by its cut. Buyers had to trust the word of their jeweler or diamond cutter, whose knowledge of diamond quality and cutting standards may or may not have come from a reputable source. As a result, diamonds were regularly sold without standards to accurately evaluate them.
The lack of standards was apparent in early 20th century advertising which would often misrepresent the qualities of diamonds being sold. The Jeweler’s Circular-Weekly, a reputable trade publication, ran a series of articles on what quality factors a diamond should have. Articles such as these helped raise trade awareness and eventually public awareness that diamonds and diamond quality could be misrepresented to the public. Conferences were organized with well-known gemologists to address these issues. Yet, with no clear standard in the diamond industry, and no formal schools for gemological education, change and awareness came slowly
Recognizing the need for diamond and gemstone standards, the Gemological Institute of America was created in 1931. The creation of GIA would completely change the way both jewelers and the gem-buying public would think and learn about diamonds and other gemstones. (information sourced from gia.edu).

We at Knox Diamonds and Jewelry believe in the GIA grading standard. for that reason, we only sell GIA graded diamonds. In addition to the quality standard, each diamond can be laser inscribed with a unique number. This seems to be an issue with most people. They are worried about getting there diamond ring cleaned or repaired by a jeweler. There have been horror stories about people getting their diamond switched out. But with your diamond lased inscribed, you never have to worry again. We also offer a service by which we take your diamond out of the setting, have it re evaluated, certified and laser inscribed. it puts many people at ease when this is done. It is also a very economical thing to do. In most cases, its less than  $250.   

So in a nutshell , we always advise you to purchase a GIA certified diamond. there are other grading labs out there, but none are as consistent in their grading.  I am also a GIA Diamonds Graduate.  if you have any questions , please contact me for a no obligation question about your diamond, or about buying a diamond. I am always here to help. email me at info@knoxdiamondsandjewelry.com     or you can visit our website and click the chat box.  click here to visit the website and chat

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